Client: Hilton
Year: 2024
CD: Maple Shipp

Team: Sasha Zabelina, Gigi Rice, Tanner Notch
Selected Press: amNewYork | DesignRush |
Forbes | Hospitality Net | The Oz Vlog | PIX11 | Secret NYC | Yahoo

In conjunction with the massive press tour and advertising campaign for the first installment of the Wicked film adaptation, Hilton Hotels & Resorts created an immersive Wicked-themed suite.

Working with a wider creative team, we created a teaser that was posted across Hilton's social platforms to lead up to and build momentum for the suite's booking. I designed several iterations of a door hanger before a minimalist look was finalized. The door hanger served as smooth, continuity transition that referenced a Paris Hilton-themed suite that Hilton previously had active. I further finessed the graphics and visual effects in post and ensured all aspects of visual execution met social-friendly parameters.
Preliminary concept designs for the door hanger asset
The creative as seen on Instagram Reels and TikTok
Full video of final vertical execution