Client: Hilton
Year: 2024
CD: Maple Shipp
I designed a suite of animated and static Instagram stickers to be used by Hilton corporate and sales social media account channels and their respective employees representing the company at their own leisure.
I not only needed to create recognizable icons of hospitality and travel but had to visually convey concepts that are distinctly unique and brand recognizable to Hilton and the Hilton experience, such as contactless check-ins and the company's written commitment to ESG initiatives.
The design of the stickers went through several rounds of iterations as the production timeline also coincided with Hilton's transition to rebranding. I ended up pivoting to a very different color palette and style in the final execution of the stickers compared to their preliminary designs. 
First round of designs; these colors are reflective of Hilton's older brand identity colors
Second round of designs
Following a complete refresh, a new round of designs and sketches that conform to Hilton's current brand identity look
Finalized execution and animation of icon stickers
Finalized execution and animation of word art stickers