Client: Hampton by Hilton
Year: 2024
CD: Maple Shipp
Team: Joelle Mitchell, Tanner Notch
In the lead up to the official debut of Hampton's new "Waffle Bosses", I animated and designed graphics for video content to promote the campaign on Hampton's social media channels.
The Waffle Bosses are representatives from different Hampton locations who were selected to participate in a waffle-making competition organized by Paris Hilton. Each video is a character profile featuring the respective Boss' signature recipe, which called for assets such as lower thirds and animated type fit for Meta's parameters.
Content for the Waffle Bosses campaign also were repurposed and worked in conjunction with the release of a limited edition Paris Hilton waffle batter.
Full video of final vertical execution of "The Christmas Waffle" with Beverly
Full video of final vertical execution of "The Full English Waffle" with Chris
Full video of final vertical execution of "The Lemon Waffle" with Salif
Full video of final vertical execution of rapid-fire questions with all Waffle Bosses