Client: Dropout
Year: 2024
Head of Merchandising: Randy McKay
I designed a set of socks for Dropout's official merchandise store based on their improvisational comedy show, Make Some Noise. Each pair of socks is based on elements of Make Some Noise's quirky, retro-inspired production set, such as the fan-coined, "little guys" (a group of faces appearing in some aspects of the set and the show's ID mnemonic), and the show's overall branding color palette.
Preliminary concept designs to final "little guys" swatch
Preliminary concept designs to final pattern swatches
Black Friday 2024 release hero banner