Client: DoubleTree by Hilton
Year: 2024
CD: Maple Shipp
Team: Emma Gillespie, Sasha Zabelina
Hotel chain DoubleTree is known for their signature cookies given to guests, and working with the team at TBWA\Chiat\Day New York, we conceptualized a long-term, sustainable campaign idea revolving around the world's biggest cookie fan: Santa Claus.
We created a content series following the holiday icon's escapades taking his time off before the busy Christmas season at a DoubleTree hotel. I animated and designed graphics for a video that shows the opening of an email attachment, depicting Santa on vacation.
Style frames designed on Adobe Illustrator
Full video of final vertical execution